Earlier today, Netflix announced some interesting changes they’ve made to the site. These changes seem to speak volumes about where the company is headed. First off, the “Watch Instantly” tab is now the default view when you log in. This clearly indicates that Netflix is wholeheartedly committed to a future where media streaming is the norm. Is this the beginning of the end for DVDs?
The second change is a relocation of the friends feature; from a prominent tab up top to the very bottom of the page. This must be an indication of how many people actually use this part of the site.
All in all, these are some interesting changes that Netflix has rolled out. It’s will be interesting to see where they go from here.