Long, long ago, when I was first setting up my website at DreamHost, I wanted a way to store a personal wish list. I looked at the Amazon wish list, but it had one fatal flaw: there was no way to list items that weren't sold at Amazon or one of their partners. This flaw was enough to drive me out to develop my own wish list software. It's not flashy, but it gets the job done. But it, too, has some annoying faults.
Recently, while perusing Lifehacker, I ran across a link to this article that points to the Amazon Universal Wish List. Essentially, Amazon provides a bookmarklet to users, enabling them to save any product to an Amazon wish list! This new feature has me seriously considering whether I should switch over.
One thing I really like about the Amazon wish list setup is that people can purchase things for you without knowing your address. So folks who would like to support Born Geek could simply buy me something off my wish list, without worrying how to get the item to me. Another big benefit is that I no longer need to copy-paste the product link and information. With this bookmarklet, it's simply a two-click process to save an item to my wish list. Pretty sweet!