Amazon Prime

Published on January 16, 2006

Since its inception, the Amazon Prime service has been quite intriguing to me. My disdain for actual store shopping has only grown in recent years: I dislike standing in line to check out of a store, said establishment never has what I want, and if they do have it, the price is far more than it should be. So online shopping provides me a means of escaping these hassles.

While browsing Amazon recently, I noticed that I had been selected for a free 3-month trial of their Prime service (though I suspect that this “selection” process applies to nearly everyone who visits the Amazon website). So I eagerly signed up and purchased a few items that I had my eye on. Wow! Two-day shipping has never been better. I can get what I want, when I want, and have it shipped to me in two days for no charge (no shipping charge that is … they aren’t giving away merchandise). And I can do it from the comfort of my own home. How great is that?

This convenience has prompted me to do more business with Amazon, fulfilling the company’s precise goal (“give them free, two-day shipping for $79 a year, and they’ll do more business with us”). Amazon often has the lowest prices around, and they stock nearly everything. Finding that rare CD I’ve been wanting is now a pleasure, rather than a burden. Too many times I have been disappointed with Best Buy, Target, et al. in regards to their music and movie selections. I guess my tastes aren’t “mainstream” enough. Oh well … I guess it’s too bad for them. My new shopping outlet is Amazon.com; and I couldn’t be happier.

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